Large format prints & displays are a great way to create a high impact impression on first glance at conferences & trade shows. Just like the rest of your materials, if you can draw your ideal client in, you can get a chance to know each other better. And that's when you can make a true connection. But it has to start with getting their attention first.
Though digital media has been surging for years, people still want something tangible that they can hold in their hands. Dropping a friendly reminder via postcard; adding an insert to the print version of your book; utilizing case studies, press kits, order forms, etc., can all set up that first step toward a relationship with a new customer.